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Dr. Maren Ingrid Kropfeld
Dr. Maren Ingrid Kropfeld is a Professor of Sustainability & Entrepreneurship and Program Director for the Impact MBA at Tomorrow University of Applied Sciences. With a Ph.D. in Sustainable Business Models and Consumption Practices, Maren is an ardent sustainability advocate, wholeheartedly fostering collaboration and inspiration for sustainable impact. Her research centers on sufficiency-oriented business models, sustainable consumer practices, business model innovation for sustainability, and post-growth business models. As a seasoned sustainability consultant, she has honed her skills in crafting sustainability strategies and viable business solutions across diverse sectors. Maren's unwavering commitment lies in uniting industry, politics, non-profits, and academia to drive socio-ecological transformation collectively.
Maren's research focuses on sufficiency-oriented business models, sustainable consumer practices, sustainable business model innovation and postgrowth business models. She explores the structural and conceptual implications for business models that follow a sufficiency-oriented, circular and/or regenerative approach. As businesses are key players in our society, Maren strives to design truly sustainable business model solutions that support sustainable consumption patterns and contribute to a sustainable transformation of the economy to work within the planetary boundaries.
Kropfeld, M. & Reichel, A. (2024). The Future of Organizations – from Profit to Purpose? In Sufficiency in Businesses, edited by Gossen, M. & Niessen, L. transcript, p. 65-82. https://doi.org/10.14361/9783839469101-006
Perrini, F., Pogutz, S., De Silvio, M., Veronesi, V., Alexandros Theodorou, N., Del Rio, J. M., Castellaneta, F., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M. I., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2022). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper, 2nd Edition. https://www.sme-enterprize.com/wp-content/uploads/2022/10/SME-EnterPRIZE_WhitePaper.pdf
Kropfeld, M. (2022) Lifestyles of Enough – Exploring Sufficiency-oriented Consumption Behaviour from a Social Practice Theory Perspective. Journal of Consumer Culture. https://doi.org/10.1177/14695405221095008
Gossen, M. & Kropfeld, M. (2022) „Choose Nature. Buy Less.“ Exploring Sufficiency-oriented Marketing and Consumption Practices in the Outdoor Industry. Sustainable Production and Consumption 30, 720-736. https://doi.org/10.1016/j.spc.2022.01.005
Kropfeld, M. & Reichel, A. (2021) The Business Model of Enough. In Business Models for Sustainability Transitions, edited by Aagaard, A., Lüdeke-Freund, F. & Wells, P. Cham: Springer, 163-189. https://doi.org/10.1007/978-3-030-77580-3
Perrini, F., Pogutz, S., De Silvio, M., Del Rio, J. M., Castellaneta, F., Garzia, C., Carletti, C., Assi, J., Zsoka, A., Zilahy, G., Reichel, A., Kropfeld, M., Neumann, K., Urban, P., Spicka, J., & Bockova, N. (2021). Fostering Sustainability in Small and Medium-sized Enterprises. Generali SME EnterPRIZE White Paper. https://www.sme-enterprize.com/wp-content/uploads/2021/09/SME-EnterPRIZE-White-Paper.pdf
Kropfeld, M. & Reichel A. (2021) Das Geschäftsmodell des Genug. Eine praxistheoretische Perspektive auf suffizienzorientierte Unternehmen. Ökologisches Wirtschaften 36(3), 30-34. https://doi.org/10.14512/OEW360330
Gossen, M., Kropfeld, M., & Reichel, A. (2020) Suffizienz und Unternehmen. Briefe. Zur Orientierung im Konflikt Mensch – Erde 137(4), 41-48. https://ev-akademie-wittenberg.de/diskurs/briefe-4-2020/
Siebenhüner, B., Kropfeld, M., Beyer, V., & Pissarskoi, E. (2019) Scharlinger Thesen zur aktuellen Debatte im Klimaschutz. Ökologisches Wirtschaften 4(34), 10.
Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, 15–18 October. https://www.researchgate.net/publication/336666308_A_Practice-Theoretical_Framework_for_Sufficiency-based_Lifestyles
Kropfeld, M., Nepomuceno, M. & Correa-Dantas, D. (2018). The Ecological Impact of Anti-Consumption Lifestyles and Ecological Concern. Journal of Public Policy & Marketing 37(2), 245-259. https://doi.org/10.1177/0743915618810448
World Resources Forum 2025:
Member of the Scientific Committee for the World Resources Forum 2025 on “New Resource Strategies for a Fair and Sustainable Future”, September 2-3, 2025, Geneva, Switzerland.
World Resources Forum 2023:
Member of the Scientific Committee for the World Resources Forum 2023 on „Rethinking Value – Resources for Planetary Wellbeing“, September 4-6, 2023, Geneva, Switzerland
Summer Academy Leysin 2023:
Leading working group on „Wirtschaft ohne Wachstum – Das Geschäftsmodell des Genug“ [Postgrowth Economy – The Business Model of Enough] for the Summer Academy by Studienstiftung des deutschen Volkes e. V. [German Academic Foundation], Leysin, August 2022
Interviews:
- “Wie viel Wachstum braucht die Welt?” Zweimaldreimachtvier Podcast
- „Suffizienzorientiertes Marketing“ HOOFMENT Podcast
- „Lass uns über morgen reden mit Maren Kropfeld“
- Suffizienz-Marketing: „Kaufen Sie nicht diese Jacke“ – Mit Vreni Frost
- Greenwashing – So erkennst du Fakes in der Brigitte BE GREEN
Speaker:
- Kongress für sozialen Konsum in Berlin by share
- Forum für Nachhaltigkeit – Kleiden ohne Leiden by Prior1 & Offset Company
- WENIGER Konsum, WENIGER scientific lecture series [Organizing Committee]
- InnoNight: Green Innovation by SIEVERS Group
Kropfeld, M., Gossen, M., & Pakizer, K. (2024). Beyond Sufficiency: Moving towards Regenerative Business Models. 9th International Conference on New Business Models, Donostia/San Sebastián, July 4-5, 2024. https://doi.org/10.48764/aty3-fp94
Kropfeld, M. & Reichel, A. (2023) The Future of Organizations – from Profit to Purpose? 8th International Conference on New Business Models. Maastricht, 22-23 June 2023.
Kropfeld, M. & Reichel, A. (2020) The Business Model of “Enough“ – A Practice-Theoretical Framework for Sufficiency-based Business Models. The 80th Annual Meeting of the Academy of Management: 20/20 Broadening our Sight, August 7-11.
Kropfeld, M. & Gossen, M. (2020) Marketing for Less Consumption. A Framework for Marketing Practices in Sufficiency-oriented Business Models. in Jonker, J., Faber, N. (2020). Proceedings 5th International Online Conference on New Business Models. Nijmegen, July 1-2.
Kropfeld, M. (2019) A Practice-Theoretical Framework for Sufficiency-based Lifestyles. 19th European Roundtable for Sustainable Consumption and Production, Barcelona, Spain, 15–18 October 2019. Barcelona: Universitat Politècnica de Catalunya.
Kropfeld, M. & Reichel, A. (2019) The Value of “Enough“ – Sufficiency-based Consumer Practices and Value Creation in Business Models. In Lüdeke-Freund, F. & Froese, T. (2019). Proceedings of the 4th International Conference on New Business Models, Berlin, Germany, 1-3 July 2019. Berlin: ESCP Europe, pp. 885–901.
Consulting
- “Sustainability Foundations” Workshop (3h, online) for philoneos
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